Spring is in the air! Have you noticed? Around Nashville the pear trees are in full bloom, along with the red buds .... and they are beautiful.! Which brings me to my question: What is budding in you?
Is your creativity in its budding stage? If not, why not? This is the season where new ideas, like tiny seeds, take root and blossom. Have you been hiding or keeping your creativity from the people who need it so desperately? If so, it's time for your marketing skills to bloom as well. Many artists spend the bulk of their time creating, but not marketing their creativity, thus - the 'starving artists' syndrome!
How about you? Do you have a marketing plan that is in position to blossom? Are you waiting for the beautiful glory of spring, or are you frantically trying to figure out how to get your creativity to the market place? Let me help you.
The number one most important thing you should possess, as a creative who wants to sell their art, is a list. What is a list, you may ask? A list is just that: a list of contacts, people who like your art, such as family, friends, or anyone who ever talked to you about your art. How do you get that list? Ask! Start asking for email addresses. Have a sign up page on the Internet.
Offer a free gift ... something digital that is easily downloaded in return for their email address. Protect this list; don't share it with anyone and nurture the people who sign up. Send encouragement and glimpses of your work. Develop relationships and watch your sales increase, your invitations grow and your creativity blossom! It's spring after all - let's enjoy this season of blooming!
How about you? Do you already have a list or are you going to start one now?